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Below you will find a series of tips extracted from the Prestashop e-commerce guide for Christmas, which we have summarized and translated for you. If you follow them you will be able to enhance your site in anticipation of Christmas shopping. Website and graphic design of communication channels Make your site and your communication channels graphically Christmassy : add a Santa hat to your logo, or some packages, etc.
Make the site Christmassy early , but remove all the "decorations" as soon as the ho Consumer Mobile number Database lidays are over Create categories and landing pages dedicated to Christmas gifts on the site Diversify the categories to facilitate the search for the right gift : e.g. “Gifts for little dancers” – “Must have for mom” – “Gifts for little musicians” – “The 10 best gifts for little sisters” The pages must be easy to consult , so as to encourage purchasing: fast and immediate Create sections for small budgets or allow you to filter products by price: e.g. “Gifts at low prices” – “Christmas Offers” Create a section for last minute gifts with discounted products (one week before Christmas) .
Prepare specific texts for Christmas products (using SEO techniques) Insert a countdown on the site and on the Christmas pages that shows how many days remain until Christmas: it makes the customer perceive the rapid pace of time and the need to hurry up and buy gifts Make it clear by which day shipments with guaranteed delivery by December 24th are insured (in the product sheets, on the homepage, in promotional messages) Sales strategies Cross selling : combining products, e.g. “whoever bought X also bought Y” Upselling : allowing functions/features to be added to the product, leading to a price increase, e.g. |